What is Search Engine Optimisation? SEO is a toolbox, a marketplace lever, a magnet - the means of moving your website up into the top ranks of all major search engines, and keeping it there. It is not the simplistic, "magic wand" solution that some SEO-players would have you believe. In fact, it is a complex skill-set that, bluntly, very few organisations possess in-house. But, done right, by ethical experts, it will do everything it claims. In a nutshell, SEO captures and delivers a vastly increased number of qualified prospects to your site, shortens your sales cycle, produces higher conversion rates, and does it all more cost-effectively than any other e-marketing strategies. Search engines are the primary means your unsolicited consumer or business-to-business prospects use to find your site. These portals are among the most highly visited sites on the Web – with more than 200 million queries at major search engine sites every day. In fact, checking for email is the only Web activity which generates higher usage numbers than search engine queries. The Importance of having a Website Marketing Strategy
..and why YOUR website needs it If you use the Internet to run or promote a business, nothing is more important to your success than being listed with the search engines. They are your customer's tool of choice for locating web sites - outranking banner advertising and all other forms of media. Search Engines generate 8 out of every 10 visitor sessions to websites. Search engines are also an invaluable tool for reaching your target market. The people visiting your web site as a result of a search engine query are specifically interested in the product or service you provide. Studies show that consumers are 5 times more likely to purchase goods or services as a result of finding a site through a search engine listing. Unfortunately, simply being listed with the search engines is not enough to guarantee success. If people have not found what they want on the first or second page of a search result query, they will simply type in a new search phrase. Consequently, competition for position near the top of the search results is fierce. The Magical Search Engine Marketing Formula. Despite some of the claims you may have heard, nobody has a magic formula to guarantee you top ranking with the search engines. Professional search engine marketing companies use a variety of parameters that are proven techniques to prepare a website to rank well within all major search engine portals. | 
