Direct Email Marketing
Permission based e-mail marketing, also known as opt-in e-mail marketing, is an e-mail direct marketing technique that requires the consent of the recipient prior to sending e-mails. It creates a highly targeted audience who receive e-mails only on topics specifically requested. The premise of permission based e-mail marketing is that it is anticipated, personal and relevant, making it one of the most effective and affordable forms of online promotion and communication. In addition, permission based e-mail marketing is becoming popular in response to negative feedback to Internet junk mail.
Our customised e-mail software programs allow organisations to participate in permission marketing. The software features include:
Campaign creation - plain text or HTML message templates can be designed in a format that appeals to the target audience. Plain text guarantees a message will be readable to viewers whilst HTML is becoming more popular due to its colour, graphics and branding appeal.
Personalisation - Customised content (text and graphics), including subject line, sender name, recipient name and reply to address.
Subscription monitoring - Allows customers to automatically add or remove themselves from a list and filters out returned mail from redundant addresses
Tracking - Provides reports and analysis for each campaign enabling users to measure their return on investment.
More enhanced features of our direct email marketing solution include:
E-Mail campaign and strategy planning
Contact list acquisition tools e.g. viral marketing (‘Tell a friend’ function on an e-mail), surveys, competitions and electronic newsletters
Automatic database updates
Customer profile details and follow up surveys
Automated responses to customer enquiries
The advantages of the solution offered
by ZeenNet are vast and measurable:
Higher response rates - The audience expects to receive e-mail from the organisation which ensures higher response rates compared to unsolicited e-mail.
Cost-effective - Permission based e-mail marketing significantly reduces paper, printing and postage costs.
Instant Communication - More immediate than traditional ‘snail mail’ marketing techniques.
Integrated database - More information is collected about prospective and existing customer requirements.
Quality Assurance - It provides valuable feedback that may lead to product and service improvements across the organisation.